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September 06, 2010  8:46 pm  MST
Digital Advertising




With the ever increasing number of coupon books and "newspaper type" publications hitting the streets and doorsteps of consumers comes an over all numbness to the information contained in them and therefore a lack of response.

A good marketer is always on the look out for new and inovative avenues to present their goods and services to the public.  Digital signage is that "latest inovative avenue"!  (See "Retail & Service Providers" in our Digital Signage Institute.)

The following is one example of a typical digital signage TV display, located within a business, that would have a regular "captive audience".  Any area, such as a waiting rooma in an automotive repair facility, a sports bar or restaurant, the area of a waiting line in a bank or retail location, etc.

The screen is divided into segments where a live TV broadcast feed or a pre-recorded video could be playing in the upper left corner.  In this example, the "five" surrounding blocks contain multiple advertisments that rotate on a regular basis.  The bottom area contains a pre-recorded scrolling message from the host location or a live internet feed, such as news, sports or financial.

Your ad could be scheduled to appear in a business location within 7 days and the contents of your ad could then be changed every 2 weeks.






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